All webmasters tend to gain good rankings in major search engines. For this some website owners prefer to go for seo services while others who can’t afford these SEO fees try to handle things on their own. In this regard there are some basic steps which every webmasters should know and implement on their websites.
First and the basic step in this regard is use of proper meta tags. What are meta tags can be new for some people so here it is; Meta tags means the tags associated to your page for describing it in better way to search engines spiders. It includes title tag, description, keywords and ‘H’ tags. Title tag specifies about what topic that webpage is? It should contain keywords properly but should not over dense it. Description is the summary of that page. Keywords are these days not too much focused by spiders but still they have their importance. H tags are hi, h2 and h3 tags in the content of your page to make content title, subtitle and focus on important section of content. These should be focused carefully as it described the density of keywords in content to the search engines spiders.
Alt tags are used to describe the images in your post. Image SEO is also being focused these days so people are also getting good traffic from Google images.
It is the most important thing for webmasters to focus on. Content is king and of course search engines like websites that add fresh content on regular basis. While adding content to your websites, 2 main things should be kept in mind. First is that you only add unique content to your website. Total seo revolves around this step. Only unique content is what spiders index and pages get cached into search engines.
Second thing is the density of keywords in your content. There is no doubt you should have keyword rich content in your website but at the same time search engines warns webmasters not to increase density of a particular keyword in their web pages. Otherwise it produces negative impacts.
Links to the websites are of 2 types. Internal links and external links. External links are of course the main thing to get good rankings. In the process of building links for your website, follow 2 basic steps. First is to try getting links from your related niche and try to use keyword based anchor text for these links. Second thing is linking pattern of getting links for internal pages rather than homepage.